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Nike SB
When professional skaters design their own sneakers, magic happens, and the Nike SB brand is a prime example.
Nike first approached the world of skateboarding in the late 1990s, but skaters were loyal to their brands and didn't take to Nike's products.
Things turned around when the Nike SB Dunk was introduced in 2002 after Sandy Bodecker joined the team, and skateboarding heavy-weight Paul Rodriguez joined Nike SB as a figurehead in 2004.
Currently, skateboarders Eric Koston, Stefan Janoski, Grant Taylor and Ishod Wair skate for the team, among others.
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Sneaker Technology
Air Zoom is a responsive cushioning innovation that provides superior impact protection and board feel.
Nike SB shoes frequently have Zoom Air in the forefoot or heel to reduce impact and improve comfort during landings.
Pressurised Nike Air units provide low-profile cushioning and responsive springiness.
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The History Of Nike SB
2002
Nike SB was created in 2002 as a sub-brand of Nike to focus on skateboarding footwear, apparel, and accessories.
The Nike SB Dunk was initially released as a reimagined version of the classic Nike Dunk, and an immediate collaboration took place on the model with Supreme in the 'Black Cement'.
2004
The Nike SB line continued to go hard on collabs, producing revolutionary sneakers such as the Futura x UNKLE x Dunk High Pro SB 'U.N.K.L.E'.
2005
Skateboarding legend Paul Rodriguez designs the Nike Zoom P-Rod 1 Elite 'J-Rod', marking the start of decades of skateboarding innovation.
The Nike SB Dunk 'Pigeon' in collaboration with Jeff Staple becomes one of Nike SB's most iconic designs.
2009
The Zoom Stefan Janoski, designed in collaboration with legendary skateboarder Stefan Janoski, becomes a Nike SB staple and continues to be a huge success to this day.
2011
The Nike SB Eric Koston was developed in collaboration with professional skateboarder Eric Koston, incorporating advanced technologies like Lunarlon cushioning.
2019
To celebrate the 30th anniversary of the iconic Air Jordan 1, Nike SB and Jordan Brand collaborate to produce several Nike SB x Air Jordan 1s.
These include the 'NYC to Paris' and 'Desert Ore'.
Nike SB Today
Apart from partnering with skateboarders, artists, and brands, Nike SB keeps releasing limited-edition sneakers.
Two of the most well-known partnerships are the Ben & Jerry's x Nike SB Dunk Low "Chunky Dunky" and the Travis Scott x Nike SB Dunk Low.
Because of their continuous introduction of new models, technologies, and partnerships, Nike SB stays present in the skateboarding and sneaker communities.
Nike SB has become one of the leading brands for skateboarding sneakers with their wide variety of styles and colours. The brand has also expanded into other categories, such as apparel and accessories.
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Did you know?
In actuality, Diamond Supply Co.and Nike SB Dunk Low "Tiffany" are collaborating instead of Tiffany & Co. Tiffany is mentioned in the design of the luxury brand represented by the color turquoise. In 2023, Nike debuted the 'Black' colorway of the Tiffany & Co. x Air Force 1, following the incredible success of the Tiffany Dunks.
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