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The Air Jordan 4
After the third Jordan in the series was designed earlier in the year, designer Tinker Hatfield brought out the Air Jordan IV in 1989. Deciding to go further with the model's performance, he dedicated himself to surpassing the previous Air Jordan models.
A lightweight and durable Durabuck synthetic leather was introduced on the model. It was also more environmentally friendly, animal-friendly, and more cost-effective than its predecessors.
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Popular AJ4 Colorways
Black Cat
The all-black Air Jordan 4 Retro 'Black Cat' released quietly in 2006 without gathering much attention. It was when it was re-released in 2020 that it gained in popularity, its simple yet elegant monochromatic design finally endearing it to sneaker fans.
Pine Green
The collaboration between the two branches of Nike SB and Jordan was highly anticipated, and in the Spring of 2023, the sleek 'Pine Green' colorway dropped to big noise. Combining the rubber gum and cushioning of the SB sneaker with the iconic design and premium quality of the Air Jordan 4, the sneaker was hugely popular.
Thunder
Two Air Jordan 4s were released in 2006 as part of a 'Thunder and Lightning' Pack designed for the brand's motorsport team. It was the 'Thunder' colorway that drew the most attention due to its striking colorway, pairing a black base with electric yellow details. The versatile look was wildly popular.
Cactus Jack
Released in 2018, the AJ4 x Travis Scott 'Cactus Jack' was a tribute to the rapper's Houston roots and his favourite team, the Houston Oilers. The design immediately caught the attention of the sneaker community with its bright blue nubuck upper and black and red accents. It also marked the beginning of one of the most hyped collaborations of all time.
Frozen Moments
Taking its name from an iconic Jordan advert from the 90s, the Air Jordan 4 'Frozen Moments' was released in 2023 and immediately made a statement with its greyscale design. Crafted from suede and patent leather, the metallic chrome support wings added a beautiful finishing touch to the sneaker.
Sail
Despite Off-White's well-known industrial aesthetic, Virgil Abloh proved he could pull off minimal design with the Off-White x Nike Air Jordan 4 'Sail. Practical, versatile, and full of beautiful details, the creamy colorway is a solid addition to the Jordan line.
Toro Bravo
Featuring the signature red and black Chicago Bulls colours, the Air Jordan 4 'Toro Bravo' is a striking retro that was released in 2013. Designers were challenged to create a red AJ4 silhouette, and it was one they easily met with this legendary colorway.
White Oreo
Inspired by the American cookie Oreo, Jordan released a black and white Air Jordan 4 in 1999 that enjoyed a lot of success. Following the release 21 years later, the brand released a white version. The 'White Oreo' references the creamy insides of the popular cookies.
The Air Jordan 4 made its first public appearance at the February 1989 NBA All-Star game, debuting in a Black Cement colorway.
In the same year, the sneaker was released worldwide. Despite an initial lacklustre response to the model and high price tag, the AJ4 eventually became an incredibly popular silhouette.
The AJ4 'White Cement' was released alongside the 'Black Cement' colorway, which many film fans will recognise from Spike Lee's film 'Do the Right Thing'.
In a now iconic scene, Buggin Out's 'White Cement' Air Jordan 4s were damaged by a Boston Celtics fan.
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Iconic Colorways
The Air Jordan 4s were retread for the first time in 1999, 10 years after Michael Jordan's first retirement. Alongside the classic 'Black Cement' and 'White Cement' colorways, new ones were released as well.
The AJ4 was initially disliked as an 'ugly' sneaker, but over the years it grew to be one of the most beloved models in the sneaker community.
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