The PUMA Style Rider
Developed as modern versions of the classic PUMA Fast Rider collection, the PUMA Style Rider and Future Rider were first released in 2018. The Rider was a jogging shoe that debuted in the 80s, and featured the famous PUMA 'Federbein' sole.
The vibrant colour blocking on the Style Rider, reminiscent of the 80s, quickly gained the model popularity on the streets. Later, in 2020, the Mile Rider and Cruise Rider followed the success of the Style and Future Rider models with their more feminine elements.