[ CROOKED TONGUES ] Now the adidas Rivalry Lo is the kind of shoe we could talk about for hours. Athletics, brands and shoes are built on rivalries and the 1980s were a significant time for conflict fought on the courts and in boardrooms as the dawn of the big money sponsorship and the battle to win the aspirations of audiences situated beyond the hardwood truly took shape.
[ FRESHNESS MAG ] As part of its Fall/Winter 2012 collection, adidas Originals has reworked both archive classics and new additions in a season appropriate forest green.
[ THE DROP DATE ] The relationship between A Bathing Ape (AKA Bape) and adidas goes back a long way – back as far as 2003, when the 'Respect is Mutual' Superstar and Superskate range dropped. Almost a decade ago, this set the standards for all future collaborative projects, displaying incredible attention to detail on the product itself, within the packaging and on all marketing communications.
[ SIZE? ] Established in 2010, the Adi’s Archive collection by adidas Originals has since brought together some of these most revered models from adidas’ extensive back catalogue, including vintage silhouettes like the Marathon TR, Malmo, Tobacco, A.P.S and Milano.
[ EAT MORE SHOES ] After twenty seven years we finally see the return of adidas’ 1985 running model, the Phantom. Originals have dug down deep into their archives once again and have brought one of their most sought after runners back to life.
[ 13.8.12 HYPEBEAST ] While London celebrated the closing of the 2012 Olympic Games and the reunion of the Spice Girls in a big way last night, #adidasundeground honored the final chapter of their two week-spanning event series in quite some style as well.
[ 13.8.12 SNEAKER FREAKER ] The London Games have created the largest amount of social media buzz of any Olympics to date with 9.66 million tweets for the opening ceremony alone – more than the entire total for Beijing.
[ 8.8.12 SIZE ] When adidas first debuted the Micropacer in 1984 it was seen as a massive technological advance in the world of running shoes. The bold/eye-catching design and use of metallic silver leather instantly set it apart from the competition...
[ 6.8.12 CROOKED TONGUES ] We know the adidas London pretty well, because we reworked it back in 2009. From that brief it was tough to shift from what made the shoe great - that plain heel, the City Series' cult status...
6.8.12 [ NO6 LONDON ] We’re back open for business and we’ve missed you all, believe me. If you haven’t already been to the shop then you must come and check it out, as it’s looking absolutely beautiful!
[ 29.7.12 HYPEBEAST ] The adidas NEO Label is a range of product from the storied label that aims to blend sport and casual into a seamless fusion of apparel and footwear for all occasions. The latest release from the segment sees a special “NEO SUMMIT” footwear model.
[ 28.7.12 HIGHSNOBIETY ] Entering the world of knitted running shoes is adidas as they reveal the launch of the adiZero Primeknit, their first one-piece upper performance runner, using a new seamless engineering technology making the complex beautifully simple.