LaMelo Ball x PUMA Launch First Lifestyle Sneaker, ‘LaFrancé’

PUMA Hoops launches their inaugural lifestyle shoe, LaFrancé, created with none other than long-standing partner, LaMelo Ball. 

Since the inception of their relationship in 2020, baller LaMelo Ball and PUMA have delivered a plethora of heat. From the MB.01 Rick and Morty, to the more recent MB.03 ’Iridescent’, the alliance have cracked the formula of elite basketball models that don’t lack in aesthetics. Having now conquered the court, it’s time to tackle the streets, with the arrival of their first-ever mutually crafted lifestyle shoe. 

Enter –  LaFrancé. Paying homage to LaMelo’s own lifestyle label, the model takes notes from a variety of cultural elements, like streetwear fashion, lifestyle, and sports (of course).

“If you know Melo, you know he does everything large. From the chain to the logos, to the car, dude’s living large! So, we had to come through with a silhouette to fit that profile. The skate inspired, chunky upper and cup sole felt like the obvious sweet spot for Melo’s first lifestyle shoe.” – Noah Bice, PUMA Hoops Designer of LaFrancé.

A Closer Look at the LaMelo Ball x PUMA LaFrancé (310439-03)…

The LaFrancé silhouette portrays a fresh interpretation of Melo. Boasting a refined, chunky street-inspired approach to off-court style, it’s brought to life by his distinctive charisma and persona. An off-court emblem, LaFrancé flaunts a blazing all-red upper and robust silhouette that you can’t miss inna crowd.

The striking ‘Amour’ colourway pays homage to the extravagant aesthetics of Y2K skate culture, marking this inaugural instalment as one for the books. If this is the heat that the alliance is bringing for the first LaFrancé, we’re very excited for what else is to come!

The PUMA Hoops x LaMelo Ball LaFrancé will be landing FRIDAY 17TH MAY 2024 at PUMA.COM / NYC FLAGSHIP STORE & SELECTED RETAILERS GLOBALLY. Find stockists below!

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