Constant Cushioning: Nike React and Jordan Super.Fly 2017

The NIKE REACT AND NIKE AIR JORDAN SUPER.FLY 2017 ushers in a new era of the brand’s performance-focused manufacturing process…

Innovative technology for performance has always been at the forefront of what Nike does – from introducing the world to Air Max technology three decades ago to world-record smashing attempts with their ability advancing Breaking2 project, and everything that falls between.

In a bid to create a foam that is both resilient, lightweight, and durable, Nike has stumbled across the next era in the evolution of their manufacturing process. Nike React. A fine-tuned scientific experiment, it gives the brand full control over the technology, enabling them to develop it across a range of sports and athletes. One area of prowess has been basketball, and with over 2,000 hours spent testing the technology on the court, it has been found that Nike React is as soft and springy as it is squishy and stable, resulting in a balance that has never before been seen in Nike basketball cushioning.

Promising athletes the power to do more and go further than ever before, the technology will debut this August in the forthcoming NIKE AIR JORDAN SUPER.FLY 2017. A layered off-white upper that is textured with grooves to both the lateral and medial side, the white midsole is complemented by the Nike React-charged red outsole, which cushions every step along the way.

The NIKE AIR JORDAN SUPER.FLY 2017 is set to release on THURSDAY 3 AUGUST. Until then, shop the current NIKE range ’til your heart’s content by following the banner below.